Direct Marketing
Deliver Leads—Everywhere Your Prospects Are
Omnichannel Outreach to Keep Your Your Funnel Full
If you’re saying, "We just need more leads,” you’re not alone—and you’re not wrong.
The problem? Most prospects won’t convert the first time they see you. They need reminders. Repetition. Relevance.
That’s exactly what Leadazzle’s Direct Marketing Services provide: A powerful, multichannel system that combines direct mail, email, and digital advertising to create high-impact campaigns that meet your prospects wherever they are—and move them to action.
Direct Marketing that Delivers Leads
Leadazzle's Direct Marketing Services are your fast track to results. Whether it’s their inbox, mailbox, or mobile screen, your prospects will see your message—again and again—until they take action.
We offer high-performance, multichannel outreach programs designed to generate responses, book meetings, and drive sales. And the best part? We manage it all for you.
Explore our three powerhouse direct marketing services below:
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Everywhere Direct Marketing - we don’t just reach your target audience—we saturate their environment with your brand using a coordinated campaign across mail, email, and digital display.
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SMS Marketing - get your message seen instantly—right in your prospect’s pocket. Our fully-managed text campaigns deliver high open rates, fast engagement, and measurable results that drive conversions.
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Email Marketing - Leadazzle offers two done-for-you email programs:
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a professional, industry-specific newsletter program designed for customer awareness, retention, and referral objectives, and
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a fully-managed B2B and/or B2C campaign designed for cold outreach lead generation
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Everywhere Direct Marketing
Your message. Everywhere your prospects go.
Everywhere Direct Marketing isn’t just a strategy—it’s a synchronized, high-frequency system engineered to create familiarity, drive engagement, and generate high-quality leads. Here's how it works:
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Direct Mail That Stands Out - Your ideal prospects receive large-format postcards or brochures delivered to their homes—professionally designed and laser-targeted using EDDM or custom lists.
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Matching Digital Ad Campaign - While they’re still holding your mailer, we serve matching ads on Google, Facebook, Instagram, YouTube, and across thousands of sites and apps. Your brand is everywhere—building familiarity and trust.
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Smart Email Marketing - When available, we follow up with custom-targeted email messages that reinforce your offer and push them further down the funnel.
Why it works?
It’s high-frequency, high-visibility across multiple platforms, and high-conversion. Repetition + multiple channels = leads that turn into customers.
Pricing - Everywhere Direct Marketing
Budget-Friendly, High-Frequency, Multi-Channel Marketing
This campaign reaches your audience through monthly direct mail, daily digital ads, and weekly emails—delivering consistent, repeated exposure across multiple touchpoints.
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3-month* minimum commitment
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500 household minimum
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Estimated cost is $1.55/household per month ($775 minimum)
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Creative design and audience curation services are available for an additional fee
Direct Mail
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Frequency: 1 postcard (or other mailer) per month per household
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Cost: $0.69/household/month
Digital Ads
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Frequency: 1 impression per day per houshold
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Cost: $0.69/household/month
Email Marketing
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Frequency: 1 email per week (4/month)
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Cost: $0.40/email/week
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Target audience: 20-40% match rate
* Note: While a 3-month campaign is the minimum commitment, we recommend running it for at least 6 months to give your brand the time it needs to break through and make a lasting impression.
SMS Marketing
Be where your customers really are—on their phones.
Text messages have a 98% open rate and are typically read within 3 minutes. If you're not texting, you're missing out on one of the most responsive channels in the direct marketing toolbox.
With Leadazzle’s SMS Marketing, you can:
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Send bulk SMS campaigns with promotions, updates, or reminders
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Set up automated text flows that follow up with prospects in real time
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Respond quickly to inquiries and leads through text-based conversation
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Trigger messages based on events, dates, or user actions
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Collect opt-ins easily and stay compliant with TCPA regulations
We manage the campaign creation, scheduling, deliverability, and even integrate your text strategy with email or landing page workflows.
Perfect for: Appointment-based businesses, local service providers, events, and retail.
Pricing - SMS Marketing
SMS Marketing fees are based on anticipated usage (the number of characters sent in a month's time).
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$250 set-up and onboarding
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Typical costs range from $0.05 to $0.50 per text
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Examples:
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For an average 300 standard character text sent to 25,000 contacts per month, the price is $0.05 per text
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With an average 600 standard (or 300 non-standard) character text sent to 250 contacts per month, the price is $0.50 per text
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Special characters and file attachments increase cost per text
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We will help you choose the optimal plan for your needs
Email Marketing
Outbound campaigns that create new conversations and close more deals.
Industry-Specific Done-for-You Email Newsletter Program
Professional, industry-specific content positions you as an expert and helps you stay top of mind with your network. B2C campaigns with a customer awareness, retention, and referral objectives.
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Content Customized for a dozen different industries.
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Two Email Campaigns per Month – we send html formatted emails on your behalf to your network with content that’s tailored for your industry.
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Facebook & LinkedIn Social Posting – in addition to your emails, we post click-worthy content on both your Facebook and LinkedIn accounts.
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Engagement Tracking & Analytics – know who is reading your emails and clicking on your social media posts so you can follow-up.
Custom Cold Outreach Lead Generation Program
For less than the cost of a junior content coordinator, you get a well-written and well-performing campaign that can be reused for years.
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Effective outbound strategy backed by A/B tests
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Well-targeted 2,000 or 4,000 prospecting options you can later scale
Maintaining ongoing outbound campaigns is time-consuming and requires a lot of knowledge. With Leadazzle, our outbound experts take care of that for you.
What do we mean by fully-managed?
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We set up and monitor your email deliverability rate
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We do the prospecting for you
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We take care of the copywriting and scheduling
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We adjust and maintain your campaigns
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We manage your replies and schedule meetings for you
Deliverability is a starting point for being successful at outbound – without it, your emails won’t reach the inboxes of your potential clients.
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Access to our email warm up tool
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Technical set-up of your accounts for optimal email deliverability
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Experts that monitor your email deliverability rate at all times
Your emails always reach your recipients and never land in SPAM.
Pricing - Email Marketing
Done-for-you Newsletter Program:
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500 contacts - $499/mo
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3,000 contacts - $699/mo
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10,000 contacts - $999/mo
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Requires an initial 12-month pre-paid commitment and then converts to month-to-month in year two.
Custom Lead Generation:
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2,000 contacts - $2,500/mo
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4,000 contacts - $3,500/mo
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3-month commitment with Apprenticeship option*
* Note: After the initial three month "apprenticeship", the fully-managed Custom Lead Generation program may be renewed on a done-for-you basis or converted to a self-managed license, at a reduced rate, where your in-house team takes over management of the established campaigns with access to our tools and processes.