Right place. Right time. Right ad.
Location-Based & Programmatic Ads
Geofencing. Geoframing. OTT/CTV. Programmatic.
When it comes to digital advertising, one strategy doesn’t fit all. That’s why Leadazzle goes beyond search and social—to help you reach more of the right people in more of the right places, and turn them into paying customers.
Our Geofencing, Geoframing, OTT/CTV, and Programmatic Advertising services are engineered to do one thing exceptionally well: deliver high-quality leads using cutting-edge targeting.
From streaming TV to mobile location data, we help you connect with real prospects who are ready to take action—often before your competitors even know they exist.
Why It Works: Meet Them Where They Are
Your customers are not on just one medium. That’s why Leadazzle helps you surround your prospects with relevant messages across every channel that matters:
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On their phone (Geofencing)
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On their TV (OTT/CTV)
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On the web (Programmatic)
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In their inbox or mailbox (Direct outreach)
The more touchpoints, the greater the trust—and the higher your conversion rate. We don’t just run ads. We deliver lead-generation results.
Geofencing
Tailored to Fit Any Business Size or Budget
Geofencing involves placing a virtual perimeter—or “fence”—around a physical location. When someone enters that area with a smartphone and has location services enabled, they can be served ads via mobile apps, browsers, or social platforms.
Use Case for Geofencing:
A car dealership geofences a competitor’s showroom. When people enter the competitor’s lot, they start seeing ads from the dealership promoting limited-time offers. This targets users while they are in the decision-making mindset.
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Strength: Real-time targeting based on current location
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Best for: Event-based campaigns, local retail promotions, competitive conquesting
Geoframing
Tailored to Fit Any Business Size or Budget
Geoframing looks at historical location data. Instead of targeting people currently in a location, it identifies users who were at a location days, weeks, or even months ago. You can then serve ads to them across mobile, desktop, or even CTV devices.
Use Case for Geoframing:
A gym wants to attract former attendees of a nearby fitness center. Using geoframing, it targets people who visited that fitness center within the past 90 days—even if they’re not there now. This allows for follow-up messaging long after a person has left the target location.
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Strength: Retargeting based on past location behavior
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Best for: Recruitment campaigns, high-consideration products, long sales cycles
OTT/CTV Advertising
Think big-screen ads are out of your budget? Think again.
OTT (Over-the-top) and CTV (Connected TV) puts your brand on the biggest screens in the house—without the big price tag.
Streaming video ads are shown through services like Hulu, Roku, Amazon Fire TV, and YouTube TV. These ads can be targeted based on user demographics, behaviors, interests, and even location data like geofencing or geoframing.
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OTT: Content streamed on any internet-connected device (phone, tablet, desktop)
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CTV: Content streamed specifically on a TV screen, usually via a device like Roku or a Smart TV
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Delivers TV-like brand storytelling with digital precision.
Use Case for OTT/CTV Advertising:
A cosmetic brand geoframes visitors to high-end spas and wellness centers, then delivers 15-second product ads to their smart TVs during streaming shows. This creates an immersive, high-quality brand experience in the home.
Programmatic Advertising
Strategic, Scalable, and Built for Growth
Programmatic Advertising includes automated bidding and placement of banner ads, native ads, and videos across the web and in-app environments. Targeting can be demographic, behavioral, contextual—or geo-based, using either geofencing or geoframing.
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Serves as the core retargeting engine
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Reaches users across their devices (desktop, mobile, tablet)
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Enables behavioral, contextual, and demographic targeting
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Amplifies brand presence and nurtures leads after OTT/CTV or geofencing interactions
Programmatic ads help fill in the gaps of an integrated campaign by providing high-frequency exposure across devices, retargeting ad viewers, and supporting broader awareness goals.
Pricing
Transparent fee structure:
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$1,799 one-time set-up
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$899 per month management fee (3-mo minimum)
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12% of ad spend
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CPM (cost per thousand impressions) — $5–$15 for Programmatic and $25-$40 for OTT/CTV, depending on targeting