Middle-of-Funnel Strategies to Drive Engagement

Bill Binnig
Aug 7
4 min read

So, your ads are working. You’re getting clicks. But that’s where the story ends.

No emails. No calls. No purchases.

It’s the digital marketing equivalent of someone walking into your store, browsing for a few minutes, and then leaving without saying a word. Frustrating, right?

The problem isn’t your traffic—it’s your middle-of-funnel strategy.

MOFU - lead generation tactics that work

At this stage of the buyer’s journey, people know you exist, but they’re not convinced you’re the right solution… yet. That’s where Leadazzle comes in. With the right tools and approach, we help brands transform cold clicks into warm, high-intent leads.

Why the middle of your funnel might be leaking leads
What strategies actually keep prospects engaged
And how Leadazzle’s solutions nurture interest and increase conversions

What Is the Middle of the Funnel (MOFU), Really?

If you picture your buyer’s journey as a funnel, the top is where people first discover you. The middle is where they evaluate—quietly and carefully—before deciding if they want to take action.

They’re not window shopping anymore. They’re asking:

“Can this brand solve my problem?”
“How is this different from other options?”
“Is this company trustworthy?”

At this stage, your job is to educate, earn trust, and stay top-of-mind. That means more than just showing up once—it means ongoing, relevant engagement.

Why Clicks Don’t Convert (Yet)

Before we get into solutions, here are a few common reasons why leads stall in the middle of the funnel:

1. No Follow-Up Mechanism

You ran a killer ad campaign, got traffic, and then… nothing. If you don’t have a retargeting strategy or nurture content in place, those visitors simply disappear.

2. No Personalization

Generic content gets ignored. If your messaging doesn’t speak directly to the user’s needs, they’ll tune out.

3. No Consistent Engagement

People don’t convert on the first visit. It takes multiple touchpoints to move someone from “maybe” to “let’s do this.”

4. Poor Use of First-Party Data

You're probably collecting more data than you realize—website visits, page views, time on site. But without a system to turn that data into action, it’s just digital dust.

With the right combination of tools, strategy, and execution, you can stop chasing leads and start attracting them

So how do we fix this?

Leadazzle’s Middle-of-Funnel Strategies

Here are three key middle-of-funnel services Leadazzle uses to help warm up leads and build real engagement:

1. Visitor Retargeting & Anonymous Visitor ID

What It Is:

When someone visits your site and leaves, Leadazzle helps you bring them back.

We combine:

Retargeting Ads: Show customized follow-up ads across Google, Meta, LinkedIn, and more.
Anonymous Visitor ID: Our tech identifies companies visiting your site—even if they don’t fill out a form—so your sales team can take proactive steps.

Why It Works:

You stay visible after they leave
You tailor follow-ups based on pages viewed
You generate warm leads without cold outreach

Example:

If someone spends 3+ minutes on your product page but doesn’t fill out a form, they’ll begin seeing ads that highlight the value of that exact product. This reinforces brand recall and moves them closer to a decision.

2. Auto LinkedIn Lead Generation

What It Is:

Leadazzle uses AI-assisted tools to automatically connect you with ideal prospects on LinkedIn, based on your target industry, role, or company size.

What It Includes:

Smart outreach messages
Auto connection requests
Follow-up sequences

Why It Works:

It builds familiarity with your brand before any sales pitch
LinkedIn leads are typically high quality
You’re adding value without being pushy

Pro Tip:

We help you segment your audience and test message variations to find what resonates best—think of it like A/B testing for relationships.

3. Managed Social Media Posting (as Nurture Content)

What It Is:

We create and schedule high-quality, on-brand content across your social media platforms to keep you in front of your audience—even when you’re not running ads.

Why It Works:

It builds authority and trust
It keeps people engaged until they’re ready to act
It turns past website visitors into loyal followers

What We Focus On:

Educational content that answers real buyer questions
Case studies and testimonials
Behind-the-scenes or “how it works” posts
Content with clear calls to action (but no pressure)

A Real-World MOFU Scenario

Let’s say you run a B2B software company. Here’s how Leadazzle’s middle-of-funnel strategy might work for you:

A small business owner clicks your Google Ad and lands on your pricing page but doesn’t sign up.
Leadazzle retargets them with ads that highlight your top features and customer success stories.
Meanwhile, our Anonymous Visitor ID tech tells you the company name of the visitor.
Your team reaches out with a personalized LinkedIn message—or we automate the outreach for you.
They follow your social accounts and start seeing content that speaks directly to their needs.
After three touchpoints, they schedule a demo.

This is how you turn interest into action.

7 Common Lead Generation Problems (and how to fix them)

Don’t Let Leads Slip Through the Cracks

It’s easy to focus on just getting clicks or ranking high in search results. But without a middle-of-funnel strategy, you’re leaving money on the table.

With Leadazzle’s tools and team, you can:

Re-engage website visitors automatically
Create ongoing visibility through social media
Build warm relationships with the right prospects on LinkedIn
Use data to drive smart follow-up (not guesswork)

Let Leadazzle Keep Your Leads Warm

Most businesses don’t need more traffic—they need better engagement.

That’s why Leadazzle’s middle-of-funnel services are designed to help you stay top-of-mind, build trust, and guide your audience toward a purchase decision—without being salesy or spammy.