Small businesses don’t need more tactics. They need: Alignment, Clarity, and Consistency Integrated lead-generation systems deliver all three. When search, ads, landing pages, follow-up, and tracking work together, marketing stops being a source of stress and starts becoming a reliable driver of growth. Leadazzle exists to build and manage those systems—so small businesses can stop juggling tactics and start scaling with confidence.

For many small businesses, DIY marketing feels like the responsible choice. Hiring an agency sounds expensive. Learning a few tools, running some ads, and posting on social media seems manageable—especially when budgets are tight. On the surface, doing it yourself appears to save money and give you more control. But beneath that surface lies a reality many business owners don’t see until months—or years—later.

Search as we know it is transforming. Google, Bing, and emerging AI-powered tools are no longer just returning lists of links. Instead,...