Pick an awesome piece of content to share - it could be the latest "State of B2B Marketing" report or a cat GIF (we won't judge!).
Create a landing page and attach it to the content you want to share. You'll get a new, special link to use on social media, in an email, in a blog post, etc.
The effect is instant! When someone clicks on your link, they see your landing page. They can opt-in or continue to the link's destination.