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How to Build a Geofencing Campaign That Attracts Local Buyers
If you’ve ever walked past a store and immediately seen an ad for it on your phone, you’ve experienced the power of geofencing . This...
5 min read


What To Do About Low-Performing Google Ads
Google Ads can be your fastest path to high-intent traffic and qualified leads because you’re placing your business directly in front of...
4 min read


Bottom-of-Funnel Lead Conversion: Don’t Let Hot Leads Go Cold
You've done the hard work—your ads are working, your SEO is driving traffic, and your brand is building awareness. People are visiting...
4 min read


Middle-of-Funnel Strategies to Drive Engagement
So, your ads are working. You’re getting clicks. But that’s where the story ends. No emails. No calls. No purchases. It’s the digital...
4 min read


Top-of-Funnel Lead Generation That Actually Drives Traffic
“We just need more people seeing us.” It’s the most common cry for help from business owners, marketers, and sales teams alike. Whether...
4 min read


From Awareness to Action: Mapping Your Buyer’s Journey with Leadazzle
Marketing today isn’t just about casting a wide net and hoping something sticks. It’s about understanding your potential customer’s...
5 min read


7 Common Lead Generation Problems (and how to fix them)
More Traffic, More Ads… Still Not Enough Leads? You’ve done all the “right” things. Launched a website. Ran a few ads. Posted on social...
4 min read


What Is a Marketing Funnel and Why Yours Leaks
Fast-moving businesses can’t afford to treat all prospects the same. Buyers don’t show up ready to purchase—they explore, compare, and...
4 min read


Lead Generation: Attract, Nurture, and Convert High-Quality Leads
Why Lead Generation Is the No. 1 Challenge (and Opportunity) for Today’s Businesses In a digital-first world, generating high-quality...
4 min read
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