Top-of-Funnel Lead Generation That Actually Drives Traffic
- Bill Binnig
- Aug 7
- 4 min read
“We just need more people seeing us.”
It’s the most common cry for help from business owners, marketers, and sales teams alike. Whether your website looks great, your product is dialed in, or your brand is ready to grow—none of that matters if you’re not getting eyes on your business. That’s where top-of-funnel lead generation tactics come in.
At the top of your marketing funnel (also known as TOFU), it’s all about attracting the right people—those who don’t yet know you exist but should. Leadazzle specializes in helping small to mid-sized businesses get seen in all the right places with a mix of paid digital strategies tailored to your goals, budget, and audience.
Why the Top of Your Funnel Is the Most Important Place to Start
Think of your marketing funnel like a relationship.
At the top, it’s your first impression. You’re not asking for commitment—you’re just starting the conversation. If you don't make a solid connection here, the rest of your funnel won’t matter.
Top-of-funnel marketing is where you:
Build awareness
Spark curiosity
Reach new potential customers
Introduce your brand’s value
It's also where most businesses struggle, either because they’re targeting the wrong audience, using the wrong platforms, or spending without strategy.
Let’s fix that.
Search Engine Advertising (Google, Bing, and Long-Tail Keyword Campaigns)
When someone types a question or keyword into Google, they’re actively looking for a solution. Paid search puts your business right in front of those people—when they’re ready to engage.
Why It Works
*Intent-driven**: Unlike social media, search ads target people with a purpose.
*Trackable ROI**: Every click, call, and conversion can be tracked.
*Scalable**: Start with a modest budget and grow over time.
What Leadazzle Does Differently
Many agencies focus on high-competition (expensive) keywords. We prefer a smarter approach: long-tail keyword campaigns. These are more specific, less competitive, and more aligned with what your real customers are typing into Google.
Example:
Instead of bidding on “dentist,” we help you rank for “emergency tooth extraction in Pflugerville” or “pediatric dentist near Round Rock open weekends.”
We handle everything:
Keyword research
Ad copywriting
A/B testing
Budget optimization
Conversion tracking
Whether you’re advertising on Google or Bing, we’ll make sure your ad spend delivers real leads—not just empty clicks.
Social Media Advertising (Meta, Instagram, LinkedIn, TikTok)
Love it or hate it, your customers are on social media. And the targeting capabilities are incredibly powerful—if you know how to use them.
Why It Works
Highly visual and engaging: Great for storytelling and product demos.
Precise targeting: You can zero in on users by interests, job titles, behaviors, and more.
Low cost per click: Social ads can be more affordable than search—especially when your creative is strong.
What Leadazzle Does Differently
We don’t believe in one-size-fits-all campaigns. Instead, we help you pick the right platform based on your goals:
Platform | Best For |
|---|---|
Local businesses, general awareness | |
Visual brands, product-based businesses | |
B2B lead generation, professionals | |
TikTok | Younger audiences, entertainment-first content |
From short-form video ads to carousel campaigns, we create, test, and optimize content that captures attention—and nudges your audience toward action.
Location-Based & Programmatic
Paid search and social aren’t the only ways to grab attention. If you really want to blanket your audience and appear everywhere they look, these advanced digital tactics help you level up.
Programmatic Advertising
Programmatic ads are display and video ads that show across thousands of websites and apps. They’re bought and placed using AI and real-time bidding, allowing you to reach users with laser precision.
Retarget website visitors across the web
Reach new users based on interests or behaviors
Show ads on sites your audience already visits
OTT/CTV Advertising (Streaming TV Ads)
Over-the-top (OTT) and connected TV (CTV) ads allow you to run commercials on platforms like Hulu, YouTube TV, Roku, and more. These aren't your grandpa’s TV commercials—these are data-targeted and measurable.
Perfect for:
Local awareness campaigns
Franchise marketing
Product launches with mass appeal
Geofencing
With geofencing, you can create a virtual “fence” around any location—like a competitor’s store, a conference center, or a sports arena—and show ads to people who visit that location.
Example: Own a fitness center? Geofence all nearby gyms and show ads to those visitors for a free trial class.
Why Top-of-Funnel Lead Generation Isn’t Enough (Without the Right Support)
Getting traffic is essential—but it’s only the beginning. Here’s where businesses often fall short:
They don’t capture the lead: No forms, no tracking, no follow-up.
They ignore mobile experience: If your landing page doesn’t load fast on phones, you lose 50%+ of your audience.
They don’t retarget: 97% of people won’t convert on the first visit. You need to follow them until they’re ready.
Leadazzle doesn’t just send traffic—we make sure it sticks.
Leadazzle’s Approach to TOFU Success
We don’t just buy ads. We build systems that grow your funnel top to bottom. Here’s how we tackle top-of-funnel lead generation:
Full-funnel strategy tied to business goals
Ads that are click-worthy AND conversion-ready
Continuous testing and optimization
Transparent reporting with real ROI insights
You’ll always know where your traffic is coming from, what’s working, and how many leads it’s driving.
Real-World Results
Case Study: Local Pest Control Company
Goal: Increase visibility and generate more form submissions
Solution: Long-tail Google Ads + Facebook Awareness Campaign
Results:
78% increase in site traffic in 60 days
127 new form submissions (with 42% conversion rate)
CPA reduced by 34% after month 2 of optimization
Case Study: Custom Furniture Brand
Goal: Drive website traffic and grow email list
Solution: Instagram Story Ads + TikTok Video Ads + Retargeting
Results:
54,000 impressions
1,245 new subscribers
3X increase in monthly product inquiries
Let’s Fill the Top of Your Funnel (With People Who Actually Want What You Offer)
If you’re tired of hearing “We just need more people seeing us,” it’s time to get serious about top-of-funnel lead generation.
With Leadazzle, you’ll not only attract new audiences—you’ll convert them, retarget them, and keep them moving through your funnel with purpose.
We’re your plug-and-play marketing team, ready to handle strategy, execution, and everything in between.
Call us to look at your funnel, pinpoint what’s missing, and show you how Leadazzle can bring more of the right people to your business. No pressure. Just clarity.
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